{"id":39,"date":"2024-10-25T10:42:59","date_gmt":"2024-10-25T08:42:59","guid":{"rendered":"https:\/\/www.chancellery.fr\/en\/?page_id=39"},"modified":"2024-10-28T16:56:13","modified_gmt":"2024-10-28T15:56:13","slug":"expertises","status":"publish","type":"page","link":"https:\/\/www.chancellery.fr\/en\/expertises\/","title":{"rendered":"Expertises"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;bottom&#8221; css=&#8221;.vc_custom_1730110077278{background-image: url(https:\/\/www.chancellery.fr\/en\/wp-content\/uploads\/sites\/2\/Chancellery-Agency-Marketing-Communication-Digital-PR-Influence-Hospitality-Tourism-Luxury-Lifestyle-2.jpg?id=110) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;We offer several areas of expertise&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:500%20bold%20regular%3A500%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;INTEGRATING ALL CHANNELS OF COMMUNICATION AND DISTRIBUTION&#8221; font_container=&#8221;tag:h6|text_align:center|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221; css=&#8221;&#8221;][vc_empty_space][vc_btn title=&#8221;Find out more&#8221; style=&#8221;3d&#8221; shape=&#8221;round&#8221; color=&#8221;sky&#8221; align=&#8221;center&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221; link=&#8221;url:%23section-start&#8221;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; full_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; el_id=&#8221;section-start&#8221; css=&#8221;.vc_custom_1690181860307{padding-top: 10% !important;padding-bottom: 10% !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; animation=&#8221;wpb_top-to-bottom&#8221; css=&#8221;.vc_custom_1688199461984{padding-right: 10% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;A 360\u00b0 Integrated Marketing Approach&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;TAILOR-MADE SOLUTIONS&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<span style=\"font-family: verdana, geneva, sans-serif; font-size: 16px; color: #333333;\">With its global strategic vision, CHANCELLERY provides advice, and uses all multi-channel activation levers with great care and energy, in order to achieve your marketing and profitability objectives. <\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;&gt; SALES REPRESENTATION AND MARKETING&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221; link=&#8221;url:%23section-representation-commerciale-hotels-de-luxe&#8221;][vc_custom_heading text=&#8221;&gt; PRESS, PUBLIC AND INFLUENCER RELATIONS&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221; link=&#8221;url:%23section-relations-presse-publiques-influence&#8221;][vc_custom_heading text=&#8221;&gt; DIGITAL MARKETING &amp; COMMUNITY MANAGEMENT&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; link=&#8221;url:%23section-digital-marketing-community-management&#8221;][vc_custom_heading text=&#8221;&gt; COMMUNICATION AND BRAND IMAGE&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221; link=&#8221;url:%23section-communication-image-marque&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1730110095249{padding-top: 40% !important;padding-bottom: 40% !important;background-image: url(https:\/\/www.chancellery.fr\/en\/wp-content\/uploads\/sites\/2\/Chancellery-Agency-Marketing-360-Communication-Digital-PR-Influence-Hospitality-Tourism-Luxury-Lifestyle.jpg?id=109) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1692545925330{padding-top: 3% !important;padding-bottom: 5% !important;background-color: #06bab5 !important;}&#8221; el_id=&#8221;section-representation-commerciale-hotels-de-luxe&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1688289571317{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1730110114918{padding-top: 50% !important;padding-bottom: 50% !important;background-image: url(https:\/\/www.chancellery.fr\/en\/wp-content\/uploads\/sites\/2\/Chancellery-Agency-Marketing-Sales-Communication-Digital-PR-Influence-Hospitality-Tourism-Luxury-Lifestyle.jpg?id=108) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1688290486827{padding-right: 10% !important;padding-left: 5% !important;}&#8221;][vc_custom_heading text=&#8221;Sales &amp; Marketing Representation&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;BOOST DISTRIBUTION, INCREASE SALES&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<span style=\"font-family: verdana, geneva, sans-serif; font-size: 16px; color: #ffffff;\">Our solid experience in the TOURISM and LUXURY HOSPITALITY sector means we have been able to build trusted relationships with a large network of professional partners: travel producers and distributors (such as tour operators, travel agencies, concierge services, event management agencies, and companies), from every sector, LEISURE \u2013 MICE \u2013 CORPORATE, as well as forge strong relationships with institutional bodies and partners (airlines, tourist offices, etc.).<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;&gt; B2B sales development: prospecting, negotiation and contracting, training, sales blitz&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; B2C sales development: co-branding, cross-selling, promotional fairs, customer loyalty, advertising campaigns&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Events: workshops, roadshows, fam trips, trade fairs&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Sales promotion: incentives, sales challenges&#8221; font_container=&#8221;tag:h6|text_align:left|color:%23ffffff&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1692545984429{padding-top: 5% !important;padding-bottom: 5% !important;}&#8221; el_id=&#8221;section-relations-presse-publiques-influence&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1688291603526{padding-right: 10% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Press &amp; Public Relations&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;INFLUENCE AND MEDIAS&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<span style=\"font-size: 16px; font-family: verdana, geneva, sans-serif; color: #333333;\">Aware of the importance of the media in promoting the brands we support, our agency includes numerous services in its offering, to increase brand visibility in traditional and digital media. Our team of press officers put creative and original campaigns into action. We offer a mix of traditional PR work combined with inspirational content with a unique angle, style and tone for storytelling that makes all the difference.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;&gt; Designing and drafting press kits and releases&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Determining and implementing your PR and media strategy, and media planning&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Organizing press trips, press conferences, and one-to-one meetings&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Designing tailor-made events to reflect the image of your brand&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Organizing a brand ambassador program, media partnerships, and influencers and celebrities&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Crisis monitoring and management&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1730110144042{padding-top: 60% !important;padding-bottom: 60% !important;background-image: url(https:\/\/www.chancellery.fr\/en\/wp-content\/uploads\/sites\/2\/Chancellery-Agency-Marketing-Communication-Digital-PR-Hospitality-Tourism-Luxury-Lifestyle-Influence.jpg?id=111) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1692546129892{padding-top: 5% !important;padding-bottom: 5% !important;background-color: #efede7 !important;}&#8221; el_id=&#8221;section-communication-image-marque&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1730110160649{margin-top: 2% !important;padding-top: 50% !important;padding-bottom: 50% !important;background-image: url(https:\/\/www.chancellery.fr\/en\/wp-content\/uploads\/sites\/2\/Chancellery-Agency-Marketing-Communication-Digital-PR-Influence-Hospitality-Tourism-Luxury-Lifestyle-3.jpg?id=112) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1688366436808{padding-right: 10% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Communication &amp; Brand Image&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;YOUR BRAND, YOUR DNA&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<span style=\"font-family: verdana, geneva, sans-serif; font-size: 16px; color: #333333;\">Good communication must be constant and consistent, with varied and quality content. It should be conveyed by all channels of communication used by target audiences in order to increase its impact. To be effective, communication should be determined and planned in advance in a media plan, to make sure you get the best possible commercial benefits. It should also combine strategy and creativity by using the right formats and the right promotional media. It must be built in complete harmony with the brand, and use the codes and values of its DNA. In addition to the visual aspect, storytelling also plays an important role in establishing good communication. As experts in the field, our talented team supports you at every stage of your communication journey: from identifying your brand to developing your strategy to putting it in place.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1692546086473{padding-top: 5% !important;padding-bottom: 10% !important;}&#8221; el_id=&#8221;section-digital-marketing-community-management&#8221;][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1688291603526{padding-right: 10% !important;padding-left: 10% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_custom_heading text=&#8221;Digital Marketing &amp; Community Management&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221;][vc_custom_heading text=&#8221;DEVELOP YOUR COMMUNITY&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<span style=\"font-size: 16px; font-family: verdana, geneva, sans-serif; color: #333333;\">In our digital era, the Internet and social networks represent a huge source of new clients, so it is essential to manage and convey the right messages through targeted campaigns and partnerships. From search engine optimization to developing an online reputation, CHANCELLERY helps its clients assess, optimize and develop their brand image and online presence \u2013 social networks.\u00a0<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;&gt; Creation of websites and search engine optimization SEO&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Design and creation of newsletters, webinars, and e-learning&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; google_fonts=&#8221;font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal&#8221; css_animation=&#8221;fadeInDownBig&#8221; css=&#8221;&#8221;][vc_custom_heading text=&#8221;&gt; Online advertising campaigns (search engine advertising) \u2013 display, search networks, etc.&#8221; 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